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Phone 757-619-7431
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Justin Gregoire

I am a data strategist with a strong foundation in data analytics, statistical modeling, and business intelligence. My experience spans across various industries, where I’ve worked closely in cross-functional environments with Product, Engineering, GoToMarket, Sales, and Finance teams to leverage data for strategic initiatives. Proficient in interpreting SaaS metrics like conversion, churn, MRR, and ARR, I excel at transforming complex data into actionable strategies. With a keen eye for developing and implementing data platforms, I’m looking forward to bringing my skills to a high-growth company where I can contribute to shaping data strategy.

Professional Experience

Senior Data Scientist, Product Analytics

TikTok

Mountain View, CA

2023 - 2022

  • Evaluated TikTok’s US e-Commerce rollout performance by comparing it to previous geographical launches. Identified pain points and opportunities for improvement. Suggested product enhancements to address the pain points and capitalize on the opportunities.
  • Created RFM segmentation based on purchase behavior. Proposed product strategies to expand high-value segments.

Senior Data Scientist

Skillshare

New York, NY

2022 - 2021

  • Led marketplace expansion efforts; utilized k-means clustering to segment teachers, assess monetization potential, and prioritize features. Demonstrated potential sales growth of 5-50%.
  • Collaborated with personalization & discovery teams to design and analyze experiments for content recommendation updates, onboarding enhancements, and functionality improvements.
  • Developed self-serve tools to streamline experiment analysis and planning for product teams. Fostered best practices.

Data Scientist

Skillshare

New York, NY

2021 - 2020

  • Collaborated with VP of Growth to evaluate international expansion markets; presented insights and proposed strategy to executive team.
  • Developed and implemented an algorithm to project teachers’ monthly royalty payments.

Marketing Analytics Manager

Skillshare

New York, NY

2020 - 2019

  • Implemented A/B tests and multivariate experiments for subscription pricing strategies.
  • Implemented a “first touch” marketing attribution model choosing from among heuristic and algorithmic methods based on output accuracy, ease of implementation, and interpretability.

Digital Senior Analyst, Marketing Analytics @ Google

Accenture

San Francisco, CA

2019 - 2017

  • Led a team of four data analysts for an acquisition project; collaborated with departments to define metrics and build data pipelines.

Digital Analyst @ Zynga

Accenture

San Francisco, CA

2017 - 2016

  • Partnered with the Vice President of User Acquisition to drive analytics initiatives, achieving a substantial uplift in returns on ad spend from 70% to 115% for an annual investment surpassing $100M. Crafted high-impact executive reports and pioneered the adoption of real-time user Lifetime Value (LTV) modeling, empowering marketers to optimize budget allocation with enhanced efficiency and precision.